Congratulations, I think you've done a great job. There's just one thing that really stands out at me, and that's that you have hardly any text anywhere, especially on your index and product pages. These are particularly important for search engines and you should have good, keyword rich text on these page (the words you're aiming to be found in google etc for). Having all the 'words' as images prevents this, and also makes your site load slower.

The only other things I noticed was that the breadcrumb links (top right) don't work. It was frustrating to try to click to home, only to find out it's just text. Also, I would remove the grey background, or put it there entirely. Right now I have a bar of white once the image runs out.

I hope this helps .

If you know how to use Photoshop, you could slice the design into a workable HTML template, and then use an HTML editor to put your content in. You can get free or very cheap ones (Coffee Cup is good) that will allow you to edit the page in WYSIWYG mode. This stands for what you see is what you get, and basically means you can put in text and images without needing to use actual code. You may want to tweak it a little, but the result would be much better than having just images.

I find all the images very blurry.

And there is no clear SIZE on the blankets... even when you are on the shopping page.

Do you have different sizes? Or just one size?

More text would be better...
and ideally more photos of their uses... specially when you say it can't be used in a cot.

Research shows that full contact details provide people with confidence to shop.
At the very least - you should put a mobile phone number on there - even if you have to buy a cheap prepaid phone to use as a "work" phone.
If you've got an ABN number - put that on there.
Think from a customer point of view... give them confidence.

What are your payment options? Can't see that anywhere.
how much does delivery cost? Can't see that either.

Your blankets are a great idea and are lovely to look at. I'm not a mum but do look at baby products for ideas when friends have their babies. I usually look at blankets as a gift because I'm sure a mother could do with more than one or two blankets.

Now your site from a professional point of view, not a mother's point of view...

I realise that many WAHMs try to do everything themselves because it's more cost effective, however in the long run, it could cost you more.

Your pages are all images, and search engines cannot scroll through your site and find your key words, or even information about your business because they cannot pick up the text on your images - unless you've build in alt and title words.

Your alt text is your image file name and looking at the properties, it doesn't tell the search engine anything. You should save your file names as the page name themselves, so at least there is some sort of relevance.

I know you're learning and you're probably on a very steep learning curve.

I agree with Jodie, when I look at your site, everything is slightly blurry.

Your products page and online store page are the same - I was a little confused thinking that the online store page wasn't showing.

It would be good to know what your blankets are made out of and you do not have an About Us page.

The terms of use and privacy policy words/links at the bottom of your site do not work.

I would suggest that you seriously evaluate other options for an online store. I know that involves money, but it will be well spent money in the long run, if you plan to grow your business.

Alternatively, look at selling them on places like etsy.com. Handmade Kids is a good site to look at what others are doing to manage their own products. It might give you some alternative options.

http://www.handmadekids.com.au/

I could offer you more options, however I do not want to overwhelm you. Best of luck with your business.

Thank you - I'm going to spend the week giving the website an overhaul with the new program.

ETA - my husband actually designs websites but he's busy overhauling our other businesses website at the moment so I'm feeling my way through this one. When he gets some spare time I know he'll tackle mine.

I'm certainly going to be making some changes this week

Hi there
Congratulations on launching your site, and welcome to this amazing network.
Most of the things that I've noticed have already been mentioned, but I have two others:
On your front page: Handy for yourself or makes a great gift for baby showers, family or friends.
It would perhaps read better, and be more grammatically correct if it was: "Both handy for you or a great gift for..."
And the other thing (which is probably verging on over critical) is the photo of the lady with the baby in the carrier. I just thought it would look more real or believable if they had warm clothes on, as it looks like they've only put the blanket on for the photo. (sorry!)
All the best for your new venture!

Heather just a quick note, repeating the same keyword over and over again is called keyword stuffing and it is frowned upon by Google. You will more likely be penalised for it than rewarded.

You need to make sure your keyword is on the page in bold or heading tags and in the title to assert it's importance, but the page should read naturally to a human.

Your main aim is to sell on the page. Anchor text in back links gives you more focus on a keyword in Google's eyes.

Great idea - I haven't seen this before, although I do stock some clips which you buys separately to the blanket to do a similar thing.

I also agree the web pages look a bit blurry and could be sharpened up. Is it because the text is actually put in as an image?

As a mum I was searching around to see exactly how they worked and it took quite a few clicks for me to get to the right page. The photo at the front is too distant to see exactly how it works. I think a close up of just one corner attached to the pram might be very useful on the front page so people can see very quickly the concept.

Congratulations - great job inventing the product and getting the website up and running yourself. Hope it all goes well for you!

Thanks Adam, I might just have to go shopping at your reseller store

I think it's a big improvement. The banner is nice and clear.

I have two monitors... on my widescreen monitor - your webpage takes up the entire width. When I move it to my square monitor - I have to scroll across (and down). So, I think the banner/webpage is too big... you don't want people having to scroll horizontally as well as vertically.

The 4 images (of which two appear to be links to 'products' and 'online store') - they are blank... they just have the red X. Actually - they don't work on any page.

Just a suggestion... I would put an image of the actual "use" instead of the rolled up blanket... in the "many uses" speil. Like the kid in the pram... or if you have any other clear photos like the carrier (ie: white background, quality photo).

I think you can still try to put MORE text onto the home page. Text doesn't have to be too large either.

If you're struggling to think of things...
how about:
- price
- delivery costs if they are reasonable (or better still, incorporate delivery into your blanket price and promote "free postage" )
- maybe consider a newsletter, with 'signup' on the home page
- testimonials

I know how hard it is to create websites on your own. I have done both of mine - with now web design qualifications.

Having a forum like this is great for feedback and ideas.